Michael Martin

Michael Martin has a long-standing passion for renewable energy. This is his calling to high-impact, purpose-driven work to help improve the environment in home region of North Texas. After 20+ years doing cool and valuable B2B stuff in the information technology sector, Michael began his solar career in 2010 as founder/EVP of utility solar company Principal Solar, where he developed approximately 280 megawatts of projects valued at $500 million. Now, he is directing his energy into serving early solar adopters who are ready to lead with clean and safe on-site solar power in his home state of Texas. Michael has always been motivated to help companies adopt high-value solutions that enhance their positions as market and community leaders.